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Boughton Law

Marketing Specialist

Business Development – Vancouver, British Columbia
Department Business Development
Employment Type Full time
Minimum Experience Mid-level

Who We Are

Boughton Law is a Vancouver-based law firm.  We do things differently. We are committed to excellence, integrity, professionalism, community and development. Our values foster a collaborative and stimulating work environment.  If you crave meaningful work and embrace innovation like we do, we want to hear from you. We offer competitive compensation and benefits packages (e.g. flex leave time, wellness program, professional development opportunities and more) to ensure we attract and retain high-quality professionals. We are a firm continuing to redefine the way we practice law.

Who We Are Looking For

Boughton Law is looking for a versatile and creative Marketing Specialist. Reporting to the Business Development Manager and servicing lawyers and their staff, the successful candidate will work both independently and as a team to carry out initiatives supporting the firm's marketing and business development goals.

To be effective in this role, the candidate must become a student of the legal industry, understanding the essential aspects of a wide variety of legal fields of practice. The Candidate must be prepared to work with minimal supervision represent the firm in a highly professional manner while interacting with a variety of senior firm and business leaders.

Job Duties & Responsibilities

The Marketing and Design Services Specialist leads and executes various marketing initiatives, contributes to the development and enhancement of Boughton Law's integrated marketing and business development strategy and serves as liaison with marketing service providers. Specific responsibilities include:

  • Design: Create and update marketing collateral and artwork for signage, social media, digital and print advertisements, infographics, invitations, brochures, announcements, etc.
  • Department Coordination: Maintain an organized library of marketing project files and assets, and ensure timely processing of invoices with finance team. Manage current and future trade association memberships and filing requirements.
  • Event Management: End-to-end management and execution of client events.
  • Digital Marketing: Maintain and build Boughton Law's digital presence on several platforms, including the firm's website, social media accounts, etc.
  • RFPs and Proposals: Coordinate lawyers for proposal submissions.
  • Relationship Management: Act as the face of Boughton Law when building relationships with external vendors, service providers and partner organizations.
  • Content Marketing: Research, write and edit copy and storyboards for articles, videos, infographics etc.
  • Adaptation: Recommend and implement new marketing technologies and methodologies when their benefit is clear.
  • Strategic Marketing: Assist in the development of firm-wide approaches in areas such as public relations, business community outreach, branding and client relationship management.

 Qualifications

  • Minimum 3 - 5 years of experience in a marketing/communications environment, with a portfolio of demonstrated creative work. Experience within a professional services or other sales-oriented firm is an asset.
  • Bachelor’s degree or diploma in Marketing or Communications.
  • Advanced knowledge and experience with Microsoft Office software, Adobe CC (InDesign, Photoshop, Illustrator), and knowledge of online marketing tools (e.g. SurveyMonkey, Mailchimp, Google AdWords).
  • Strong familiarity with social media platforms (e.g. LinkedIn, Facebook, Twitter), Google products (e.g. Google Analytics) and WordPress
  • Fundamental-to-intermediate programming skills (Advanced Excel, HTML/CSS, PHP).
  • Fundamental photography and videography skills would be an asset.
  • Fundamental-to-intermediate programming skills (Advanced Excel, HTML/CSS, PHP).
  • Must be familiar with RFP and proposal best practices.
  • Exceptional written and verbal communication skills, with a proven copywriting ability for a diverse business audience.
  • Proven organization and problem solving skills with a strong attention to detail.
  • Ability to remain calm under pressure and act with poise in stressful situations, while balancing potential competing interests.
  • Ability to work extra hours, including some evenings and weekends.

 

 

 

 

 

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  • Location
    Vancouver, British Columbia
  • Department
    Business Development
  • Employment Type
    Full time
  • Minimum Experience
    Mid-level
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